Starbucks and LVMH embrace circularity 🌎
Bringing light and innovation to a sustainable world.
Learn more about these innovators:
LIZEE & CLOVERLY
Did you miss our March Spotlight Showcase event?
You can see the recap and access the recording here.
Upcoming Understory Events
April 20: Circularity: A New Business Model for a Sustainable Future (RSVP NOW!)
May 11: Startups Driving Sustainability - May Showcase (RSVP NOW!)
May 18: ESG Investing: Positive Impact & Positive Returns (RSVP NOW!)
June 22: Startups Driving Sustainability - June Showcase
New accelerator program for late stage sustainability startups. The Oceans Solutions Accelerator is expanding its programming beyond early stage startups. They will now also consider applicants that have already created a funding round. link
Starbucks pilots reusable cups. Starbucks is trialing a new program where you can borrow a reusable cup and return it later - all for a $1 deposit. link
Helping retailers adopt circular business models. Lizee helps retail brands accelerate adoption of rental business models. Read more about their platform. link
LVMH launches platform to sell deadstock. The conglomerate's online marketplace will sell unused fabric and leather to enable upcycling and divert waste from the landfill. link
Circular regeneration in action. Scientists discovered a biodegradable material that can replace plastic using fish waste. link
Bitcoin mining's huge carbon footprint. Blockchain's decentralized structure consumes massive energy and could be a challenge to decarbonization plans. link
Google Maps help people reduce their carbon footprints. A new feature will allow users to choose a route with the lowest carbon emissions based on traffic, slopes, and a variety of other factors. link
EU to implement a carbon border tax. The tax will be levied on carbon intensive goods - here's how it might work. link
Sustainability-as-a-service. Cloverly's API enables frictionless access to carbon offsets and carbon reduction solutions. link
New guidance for implementing net zero. IEA published seven key principles to consider. Worth a read. link
More corporate net zero announcements and reports. Netflix, PayPal, University of Pennsylvania, State Farm
New investment for sustainable fuel company. Shell invested in LanzaJet, maker of sustainable jet fuel to help accelerate and scale the new fuel type. link
Malaysia rejects trash. The country is sending back over 300 containers of illegal plastic waste. New UN rules prevents rich countries from dumping trash in the developing world. link
CO2 levels are at peak. 2020 carbon dioxide levels were the highest seen in the last 3.6 million years. link
Coastal forests are dying. Rising sea levels caused by climate change are causing large groups of trees to die along the coast due to increased wetness and salt. link
Mycocycle
www.mycocycle.com
Mycocycle uses fungi to remove toxins out of waste to create reusable biproducts.
The company is a great example of circular regeneration, closing the loop in the supply chain and eliminating construction and demolition waste.
The Understory Team talks to diverse leaders and experts to get their perspectives on innovation and the future of sustainability.
>> Creative Solutions for Negative Emissions with ANEC
>> Enabling Convenient & Green Retail Returns with ZigZag Global
>> Sustainably feeding the world with WEF
Available on all major podcast platforms!
ATTENTION STARTUPS: Understory is hosting free office hours to help you refine your investor deck and do pitch practice. Sign up for a slot here.
READ OUR NEWEST REPORTS
Startups Driving
Sustainability
Understory Insights from our Editors
Circularity Market Landscape
Circularity First, Circularity Native
Regeneration: Closing the Circularity Loop
From Consumption to Preservation, How Circularity Extends Value
How do Organizations Design for a Circular Future?
ESG Frameworks & Reporting: A Beginner's Guide
Webinar: ESG Frameworks & Reporting
Startups Driving Sustainability - 2020 Report
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Understory is a global platform that helps organizations use technology and innovation to make our world more sustainable. We offer a variety of educational resources and events to make sustainability accessible, practical, and actionable.